The ability of consumers to exercise prudent behavior as purchasers is fundamental to the concept of selecting and buying value in the market place. In the case of prescription drugs, consumers have historically been insulated from a major component of the product selection/purchase decision: Cost.
The rapid growth of prescription drug costs has placed a larger amount of the responsibility of managing the pharmacy benefits directly on the consumer.
RxEOB is dedicated to providing consumers with timely, accurate, personalized information; which, along with input from their physician, helps to establish a prudent model of purchasing in the utilization of their pharmacy benefit plan.
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